Questions
Everything people ask before joining
The product
Is this an app or a service with people behind it?
An app. The planning, composing, reviewing and publishing are done by Oxlume's models. Humans at Oxlume look at outputs only when you report a problem or during the beta's quality checks, and we tell you when that happens.
Do I need to film anything?
No. Phone photos are enough. If you have short clips, even better, the composer uses them. Oxlume never asks you to stage a shoot.
Will the videos look like AI slop?
The default mode only moves, crops, times and captions your real photos. Nothing is invented. Creative mode, which can add generated scenes, is off unless you turn it on, and is labelled.
What if the AI gets a price wrong?
The reviewer compares every number on screen with your menu before you see the video. If something slips through and you approve it, you can pull the post from the app and a corrected version renders within the hour.
How much of my time does it take?
About 15 minutes to set up and one tap a week after that. Owners who like to tweak spend five minutes a week in the chat with the planner.
Platforms
Which platforms does it post to?
Instagram (Reels, feed, stories) and Google Business Profile directly. TikTok as drafts in your TikTok app during the beta, because TikTok's direct posting requires an audit we complete before public launch.
Do I have to give you my Instagram password?
Never. You connect through Meta's own login screen and grant Oxlume publishing permission. You can revoke it from Instagram or from our app at any time.
Does my Instagram need to be a business account?
Yes, a Professional account (business or creator). Switching takes two minutes in Instagram settings and is free. The app walks you through it.
Data and law
Who owns the videos?
You do, fully and forever. Download them, use them elsewhere, keep them after cancelling.
Are my photos used to train AI for other businesses?
No. Your images train the model of your business only. We learn anonymised patterns (for example, "morning posts work for bakeries") across clients, never images or text.
Is this legal under the EU AI Act?
Article 50 requires AI-generated or manipulated content to be disclosed. Oxlume labels every AI-edited post visibly and in metadata, by default and without an off switch. Our counsel reviews the implementation before public launch.
Beta and billing
What does the beta cost?
Nothing for the first month. After that, the plan you choose, with beta pricing locked for 12 months. No card to start.
Which countries?
English-speaking markets first. The app is available in English, Ukrainian, German and Spanish.
Can I cancel?
Any time, from the app, no call needed. Your videos stay yours.
Still have a question?
Write to hello@oxlume.com or use the contact page. The founder reads every message.
Contact