About
Small places deserve a presence that runs itself
Oxlume is an AI company building for the two million cafes, salons, shops and studios in Europe that have a great product and no time to show it. The name joins "ox", the animal that does the steady work, with "lume", light. Steady work that puts your place in the light.
Viktor Mamchur
Founder and CEO
Viktor leads product and company. He started Oxlume after years of making AI-generated video and watching the gap between what the tools could do and what a cafe owner could actually use.
He is based in Ukraine, speaks with every beta member personally and answers trust questions himself.
v.mamchur@oxlume.com
How we work
Five principles
Real over synthetic
Your photos first. Generated content is a tool, opt-in and labelled, never the default.
The owner has the last word
One tap to approve, one sentence to change. The AI proposes, you dispose.
No invented results
No fake testimonials on this site, no fake reviews in your posts, no promised view counts.
Plain language
Reports, settings, legal texts and this website are written for people who run a shop, not for marketers.
Build in the open
Roadmap, changelog and known limits are public. When something breaks, we say so.
Company
Where we are today
For press
Founder interviews, product screenshots and the AI labelling approach. Write to press@oxlume.com.
Join us
We are looking for a founding ML engineer (vision and video) and a founding designer. Remote in Europe.
Say hello